Formed near the start of the year, EA Blueprint was an experimental division that, oddly, was never given any clear, full recognition (or explanation) from Electronic Arts. The initial reports were that it was a division that would focus on making casual games in conjunction with social networks like MySpace and Facebook, although an EA representative later clarified that the social networking strategy resided in their Causal Entertainment Label.

Now according to Variety's reporting, things are a little clearer. An ex-Blueprint employee explained that the division's intent was to create a development process where individuals or small teams could work together across great distances, without all of them necessarily being employed full-time by EA (kind of sounds like what Microsoft is trying to do these days, huh?). "Using distributed people and leveraging technology in a significant way would allow us to break the high-priced model of game development where everybody is on sight, hired as a full-time regular employee," the anonymous ex-staffer said.
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